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The First Blue Book of Big Data in Chinatown Comes Out, Barter Leads Data-Driven Industry Upgrade

Release time: 2017-03-01

On February 28, the professional urban logistics carless carrier Barter announced that it had settled in Guiyang, China's Data Valley, and cooperated with big data expert Analysys and Logistics Salon to jointly release the nation's first "Blue Book on the Development of China's Urban Distribution Market 2016". Open the era of big data in urban distribution.

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The first blue book of urban distribution big data comes out
The "Blue Book of China's Urban Distribution Market Development 2016" (hereinafter referred to as the "Blue Book") is the first big data analysis report focusing on the urban distribution industry in China, and it covers the dimensions of the industry development, urban distribution market characteristics, users, vehicles, storage and other dimensions. A comprehensive analysis of the urban distribution industry, for the first time revealed the secrets of the various indexes of the Chinese urban distribution market.

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Qin Yu, general manager of Barter Group, said that Bargain Group, together with Analysys and Logistics Salon, jointly launched the Blue Book, which aims to deeply explore the value of the information hidden behind the data, strengthen the application of big data in the field of urban distribution, and use data to drive the city. Distribution upgrade, breaking the low-level, low-efficiency, high-cost transportation situation, injecting new vitality into the development of the urban distribution industry.

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The Blue Book was jointly released by Barter, EasyView, Logistics Salon and Baidu Cloud. Li Shaobo, senior vice president of Chuanhua Logistics (second from left), Qin Yu, general manager of Bargain Logistics (second from right), Lou Yang, vice president of Yiguan (first from left), and Tracy, CEO of logistics salon (first from right)

The most significant impact of big data technology on the urban distribution industry is horizontal process extension and vertical process compression and simplification. From the perspective of supply and demand balance, to provide the supplier with maximum profit and provide the best service to the customer. Wu Mian, vice president of the China Logistics Association, pointed out, "In the era of Industry 4.0, big data has become the fourth largest production factor. This blue book uses big data technology to improve the predictability and strategicity of data, and Decision-making, customer relationship maintenance, resource allocation, etc. all play a positive role. "

Participated in the compiling of the Blue Book, "The Blue Book provides an in-depth interpretation of all aspects of urban distribution from seven parts. Urban distribution companies can use the Blue Book to identify user needs in depth, effectively adjust market strategies, and enable marketing investment, supply chain investment, and Maximize the return on promotional investment; Secondly, the blue book can effectively predict the development trend of urban distribution market, help urban distribution enterprises to optimize the allocation of resources, and enhance the forward-looking strategy of enterprises. Taking vertical shipments as an example, the home improvement and building materials industry is the most vigorous, and urban distribution Enterprises can lean towards the home improvement and building materials industry in terms of resource allocation; Sanlai Blue Book proposes that in the next one to two years, the physical distance of city distribution will extend from the current one-way 60 kilometers to 300 kilometers, and the city distribution company will move towards a more professional comprehensive The transformation of logistics companies. The trend of extending from the same city to the end of the city has guiding significance for the rational planning and transformation of urban distribution enterprises. "


Urban distribution market scale breaks trillions, supply and demand are highly fragmented
At present, urban distribution enterprises are facing a highly competitive and rapidly changing market environment. According to the Blue Book, the size of the city's urban distribution and logistics market has exceeded one trillion yuan, and is growing at a rate of 10% per year. Behind the huge market are 13 million city-equipped minivans that are running, five times the number of taxis. However, the city's overall emptying rate remains high, and vehicles are seriously empty.

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Qin Yu, general manager of Barter

Qin Yu believes that "the serious problem of no-load of urban freight vehicles is mainly due to the lack of data analysis and prediction of the future market. Now through analysis of big data, urban distribution companies can effectively predict future market trends and competitive environments. To adjust the development strategy in a timely manner; at the same time, it can also use technology innovation to effectively solve the problems of empty driving and no-load through intelligent dispatch, less-than-truck car sharing, and short-term compensation. "

The highly fragmented supply and demand is another problem facing the urban distribution market. It can be seen from the Blue Book that the current urban logistics demand is shifting to multiple varieties, small batches, and high frequencies, and tidal demand is prominent. The urban distribution needs of different cargo owners show personalized differences, and they are upgraded from price-sensitive to service-sensitive.


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"Traditional urban distribution has been unable to effectively solve the current pain points of urban logistics. The network-contracted truck platform under the concept of sharing economy is an inevitable path to effectively integrate transportation capacity and supply sources and provide a complete set of solutions for urban logistics." Qin Yu said.

As the only online truck platform in the industry that adopts the smart dispatch mode, Bartering will have much to do in the sharing economy. Its 31131 standardized vehicle services for individuals and small and micro enterprises, intelligent carpooling services for less-than-usual burdens, and KA-SDS customized supply chain solutions for enterprise customers, providing differentiated customized services based on different user groups. It coincides with the current market demand.


Smart warehouse efficiency far exceeds traditional warehouse driver happiness index improvement
In recent years, due to the development of technology and changes in customer needs, traditional storage facilities and operation methods have been unable to meet market demand, and smart warehouses have emerged at the historic moment. According to the Blue Book, compared to traditional warehouses, smart warehouses use the Internet technology + warehousing model to increase efficiency by 20% and save capital costs by 30%. It is worth mentioning that the customized warehouse allocation service of Barter Xiaobao is a benchmark case of smart warehouse. Xiaobao Warehouse has fully opened up the warehousing and distribution links, intelligently arranged and co-distributed routes, and realized intensive warehouse-integrated integrated services for customers.

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The living conditions of freight drivers have been receiving much attention. The blue book featured key portraits of freight drivers. The blue book shows that the per capita income of freight drivers has increased significantly, with per capita monthly income reaching 8,000 yuan, and some drivers earning over 15,000 yuan. 37% of drivers have started to use APP to find goods, and the driver's happiness index has also increased significantly. Nearly half of the drivers said they are happy in life.

"With the rise of Internet-linked trucks, the quality and social status of freight drivers have significantly increased. Barter ’s has established a Driver Academy specifically for platform drivers to standardize the training and assessment of gold medal drivers to improve the overall service quality of drivers. Eventually, the overall service level of the industry will be raised, and the platform business will be tilted towards high-quality gold drivers, so that some hard-working and competent drivers will get rich first, "Qin Yu said.


Choosing "Several Valleys" to accelerate the layout of the southwest fortress
At the same time as the release of the Blue Book, Bartering officially announced its presence in Guiyang and launched a full-scale distribution business in Guiyang.

Barter is an entry-level Internet logistics product of Chuanhua Logistics. As we all know, Chuanhua Logistics is working hard to create a new logistics platform "Transfer Network" and build a "China Intelligent Highway Logistics Network Operation System". Barter is based on Chuanhua.com and is committed to creating a domestic “professional urban logistics carless carrier”. At the same time, relying on Chuanhua Logistics ’nationwide highway port resources and Chuanhua finance and payment resources, it launches various value-added services for Customers provide "one order to the end" full chain services. At present, various businesses of Barter Bargain have been established in more than 20 cities across the country, serving hundreds of thousands of cargo owners nationwide.

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Li Huabo, Senior Vice President of Chuanhua Logistics

After settling in Guiyang, Barter will jointly pass the Guiyang Highway Port to accelerate the distribution of urban distribution markets in the southwest. A few days ago, Bartering has won an order for the shared bicycle Guiyang area of ofo, to provide ofo with integrated services of "warehouse, distribution and delivery" in Guiyang area.



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