Liu Leping, Qiu Yijiao, Ding Jinzhi
March 9, 2018 08:16 source: Zhejiang Daily
Original Title: Three Keywords Interpret New Economic Stories
In-depth implementation of "Internet +" action, implementation of "Internet + Government Service", development of "Internet + Agriculture" ... This year's government work report talked about "Internet +" in many places, which attracted wide attention. "Internet +" represents a trend in the new economy. In recent years, from online consumption to shared bicycles, from online education, telemedicine to the Internet of Things, big data, cloud computing, etc., the new economy has prevailed, adding a widely praised footnote to the Zhejiang economy that is undergoing strategic transformation. .
In the next 5 years, Zhejiang will vigorously build a modern economic system with the digital economy at its core and the new economy as the lead. Proceeding from their own practices, the deputies from Zhejiang Province talked about practice, thoughts, thoughts, and combed their speeches. Three keywords came to the reporter's mind: platform, integration, and users. Through this set of keywords, we can glimpse the realistic path and bright future of Zhejiang's development of a new economy.
New model for serving the real economy
Which is the world's largest travel platform? The answer may be Didi. Look at a set of data: the world's largest airline manages less than 900 aircraft, and each plane also has about 10 flight attendants. Didi, which does not produce a car, has 21 million drivers and owners on its operating platform, with up to 25 million trips per day.
This is the power of the platform in the Internet era!
Xu Guanju, a representative of the National People's Congress and chairman of Chuanhua Group, told reporters a story about the "platform". In Shaoxing, a cotton textile distribution center in Zhejiang Province, a large amount of cotton is transported from Aksu, Xinjiang every year. It originally took 15 days to be transported by the "Special Cotton Special Train", but it was shortened to 4-7 days through the full-chain intelligent logistics service provided by Chuanhua. After arriving in Shaoxing, we provided a complete set of solutions for textile printing and dyeing companies from procurement, warehousing, transportation, and settlement. From Xinjiang to Zhejiang and cotton to cotton, logistics costs were saved by 40%.
Behind this change is Chuanhua's intelligent logistics platform. In response to key pain points such as lack of service system support and high logistics costs for manufacturing enterprises, Chuanhua cuts through intelligent logistics, applies digital technology, and adopts a platform model to build the three major infrastructures of the city's logistics center network, intelligent system, and payment system. Network "to build a modern logistics system serving the real economy.
"In the past 20 years of exploration and practice in the field of logistics, we deeply understand the pain of China's manufacturing transformation. In addition to the lack of intelligent and digital infrastructure and production equipment, we also lack the supply chain system solutions, logistics, and information that serve Chinese manufacturing. Technology, financial services, and business collaboration cannot be effectively connected, and the lack of organized management of the supply chain leads to low operating efficiency and high comprehensive costs. "Representative Xu Guanju said.
At present, Chuanhua Highway Port Urban Logistics Center has already landed more than 100 projects, more than 40 highway ports have been put into operation, and 9 projects have been established in Zhejiang, forming a network. "To build a good supply chain service system for production and living materials in China requires the joint efforts of the government, industry and all sectors of society." Representative Xu Guanju said that Chuanhua will work through the intelligent logistics system to open up all links in the supply chain. Form a symbiotic and win-win industry ecology and support the real economy to move towards the mid-to-high end.
Home appliance manufacturing is also the new economy
In the injection workshop of more than 10,000 square meters, almost no workers can be found. 20 technical management personnel sat in front of the central control computer and completed the first product inspection and equipment maintenance with a click of a mouse. This production scene is being staged in the production workshop of the new intelligent factory of Oaks Group.
"Household appliances manufacturing is generally considered a traditional industry, but if you have visited our new factory, would you still think so?" Zheng Jianjiang, a representative of the National People's Congress and chairman of Oaks Group, proudly introduced his latest "work" to reporters .
The development of next-generation information technology has provided favorable conditions for the transformation of traditional manufacturing. Oaks Group, which has been in business for 33 years and has deployed eight manufacturing bases around the world, has accelerated the exploration of intelligent manufacturing by "Dongfeng".
Oaks Group invested 2.39 billion yuan to build a smart factory that has officially started production. Here, the injection molding, electronics, sheet metal, etc. of the air conditioner have realized intelligent production, the manufacturing efficiency has been increased by 30%, and the product delivery period has been shortened by 30%.
The production method and production efficiency of air conditioners are different from before. "The new economy not only encourages us to move from offline to online, but also more importantly promotes the change of production mode and fundamentally improves quality and efficiency." Representative Zheng Jianjiang introduced that in addition to intelligently improving the production workshop, the group also realized the production process Transparency, so that each Oaks air conditioner has its own "identity card."
The government work report proposes the use of new technologies, new formats, and new models to vigorously transform and upgrade traditional industries. "From the development of automation to digitalization, networking, and intelligence, and integration with the new generation of information technology, our home appliance manufacturing industry is also a new business format and new economy!" Said Zheng Jianjiang. Oaks is working on the Internet of Things, big data, artificial intelligence, etc. Carry out organic integration and integrate into product, manufacturing, and management.
New business format leads consumption upgrade
During the Spring Festival just now, the two Hema Xiansheng stores in Hangzhou were basically "difficult to find a table" during the noon and evening dining peak hours. Even in the thirties, the store was crowded. Going to Hema to eat seafood has become a popular thing.
"Hema Xiansheng recreates a new lifestyle based on consumer experience." Shen Guojun, a member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of the Intime Group, commented that in addition to the basic capabilities of traditional retail stores, new retail also has a new technology environment. Customer research and management, the ability to promote and operate various online platforms, and the improvement of the commodity supply chain.
The government work report proposes to promote consumption upgrades and develop new formats and models of consumption. In the opinion of Commissioner Shen Guojun, Hema Xiansheng is a typical new model of a new consumer format. This new format is a fusion of technologies, scenarios, products, customers, and services, which embodies a major characteristic of the new economy, namely The focus on users is user-centric.
In the past few days, Professor Jin Xuejun, Executive Dean of Zhejiang Public Policy Research Institute, who has been studying the government work report seriously, believes that the "new economy" is a concept opposite to the traditional economy. People-centered and user-centered is the "new economy." One of the most significant features that distinguishes it from the traditional economy. "In the traditional mode of production, the first factor that producers focus on is cost, that is, how to effectively control costs and increase efficiency through scale to maximize profits. In the context of the" new economy ", production activities must be Return to the origin of the user, grasp user needs, use user data, meet user experience, and realize user value. "Jin Xuejun said.
With massive user resources, the Internet platform is no longer just a sales channel for producers, it has also become a showcase for brand image. Qiu Guanghe, a representative of the National People's Congress and chairman of Semir Group, mentioned in reviewing the government work report that Semir has become a “black horse” for the transformation of traditional clothing companies by expanding e-commerce channels and accelerating the cultivation of new brands.
Member Shen Guojun said that in the new economic era, user demand, user data, and user experience are also the key driving forces for the transformation and upgrading of traditional industries such as service industry and manufacturing. "During the critical period of the conversion of old and new kinetic energy, Zhejiang's new economic development is at the forefront and has become a new force for Zhejiang's development."